Last weekend, my team and I exhibited at a local video game event, the Boston Festival of Indie Games. The event showcases roughly 100 different indie games from the New England area, primarily Boston. This event however was my very first event that I have worked and not attended as a fan. My team, Play Nimbus, showcased our game, Wobbles at the convention.
The past few weeks have been crazy. We’ve launched our game and been working on preparing for our showing of Wobbles at Boston FIG. We debated for a while if we should get stickers to hand out, postcard sized promotion cards, a banner, etc. We also wanted to make sure we had some sort of sale during the convention.
We ultimately decided to keep it simple. We ordered a 6 foot wide banner that clearly shows the game, Wobbles. We decided against ordering anything like stickers, buttons, promotion cards, etc because the money simply wasn’t there.
Along the way, we were reached out to participate in the Figgy Kids promotion at the event, which gave 5 people a chance to win all of the kid based games at the event. I immediately decided we should be part of this for easy promotion and exposure to the younger demographic.
Just before lunch on Friday, I took a trip up to Worcester, where I met my roommate over the summer. I came up to Worcester since I live in Connecticut and the Boston Festival of Indie Games is … well … in Boston (Cambridge technically, by I consider it pretty much the same place) and I needed a place to stay over the weekend. This place just happened to be my previous roommate, friend, and teammate from my game development team.
When I arrived, we took a few hours to get settled in the hall. We put down a table cloth on our table, found our Figgy Kids promotion handouts, and spent another 30-40 minutes failing at hanging a banner. I brought a few rolls of string and scissors (which I left in my room, but luckily someone else happened to have some!), and we initially planned on hanging the banner on the front of our table. We didn’t really prepare to have anything behind our booth that could hold a banner. When we arrived, we saw that our table was placed in front of a curtain, which meant we could hang our banner high for everyone to see.
Since we didn’t really plan to use the curtain in the first place, we had no real idea on how to get the banner strung up there, centered above our table and not crooked. Somehow we ended up getting it almost perfect after 30-40 minutes with a mixture of string, tape and pins.
Once we got it all set, we walked over to one of MIT’s cafe areas where I ordered a pizza with a teammate and we talked for a while. On the ride home, we realized we should probably have something to hand out (like the postcard sized promotion cards we couldn’t afford). We had a design setup from a month ago, but couldn’t get it printed.
Late Night Preparation (Round 2)
After a hour ride back to Worcester, we pulled up the design we had, tweaked it a little bit and went off to the only printer we knew of on campus that could print up 250 pieces of paper with four promotion cards on them, and not look crappy.
We spent the night in that building printing and cutting each and every one of those promotion cards. Mike, our gameplay/level designer on Wobbles, cut all the sheets of paper, while I did “Quality Assurance” on each and every cut that came out. I made sure we didn’t mess up any of those cuts (we messed up, a lot), and I trimmed off any of those faults.
Overall, our last minute prep of cutting over 1000 promotional cards by hand might have been painful, but definitely worth it.
Click below to head to the next page and hear about the early morning setup and more!